In 2009, I wrote a post called “The Invisible Hand of Plastic.” But energy efficiency is much less visible than plastic.
Energy efficiency's invisibility makes it more difficult to promote than renewable energy.
Although software developers find creative ways to show customers how saving energy works, sometimes a visual analogy can change audience perspectives.
This video from the Minnesota Energy Challenge says wasting energy is like letting a faucet drip. The message is simple, but was based on market research. You can also see how the video uses numbers to show potential savings.
Kat Friedrich 
Hey, thank you so much for sharing our video!
You’re welcome. I used to work at ACEEE and appreciate visuals that show energy efficiency in action.
By the way, how are you planning to use this video?
The video is part of our outreach for the Minnesota Energy Challenge, and general energy education. At this point, we’re just trying to get it out there!
If you are looking for ways to share the video, public access television might be an option.