Shining a Light on Science Misconceptions

When scientists describe how non-specialists misunderstand their language, there’s often a note of sadness in the discussion. If only the United States public was more enlightened than it is today, some bloggers say, then people would understand the language of science. 

A recent Scientific American blog post described how non-scientists in the United States misunderstand the scientific meanings of words like “theory,” “significant,” “hypothesis” and “natural.” A post on the Science 2.0 website provides a longer list of words that are often misunderstood.

What’s wrong with hoping the public will understand scientific language someday? Nothing. But we live in a society where scientists are a specialized group, often socially distant from many of the people who misunderstand them. If scientists want to eradicate misunderstandings and strengthen public awareness of the value of science, better communication and more social interaction is the best solution.

There are tips available online for scientists who want to do a good job of communicating their research and ideas in the classroom. I’ve edited some of these tips myself. When I was working at the Center for the Integration of Research, Teaching and Learning (CIRTL), I edited two book sections showing how scientists can respond to misunderstandings immediately when talking with students. Here’s a shortened excerpt from one of the sections:

Problems of Terminology

1. Confusing the technical meanings and the ordinary meanings of words.
Some scientific terms have technical meanings that are very different from their common sense meanings.

2. Using words that have technical meanings and not realizing it.
Some ordinary English words are used as technical terms, as explained above, but experienced scientists (such as graduate students and lecturers) are so used to using these words that they often forget that these words have special meanings. So the scientists don’t define the terms and then are surprised when the students don’t know what they mean.

3. Getting confused when using similar but not identical terms.
Certain pairs of terms seem to be difficult to distinguish – for example, “gene” and “allele,” as well as “chromosome” and “chromatid.” To make it worse, some of these terms are synonyms in common speech, such as “inhibition” and “repression.” A good way to clear up confusion is to compare and contrast; compare what the two terms have in common and contrast their differences.

DNA

Students sometimes misunderstand terms related to genes and DNA. (Source: stock.xchng)

A second section covers the various types of misunderstandings that can occur.

Preconceived Notions

Preconceived notions are popular conceptions rooted in everyday experiences. For example, many people believe that water flowing underground must flow in streams because the water they see at the earth’s surface flows in streams. Preconceived notions plague students’ views of heat, energy, and gravity…

Nonscientific Beliefs

Nonscientific beliefs include views learned by students from sources other than scientific education, such as religious or mythical teachings…

Conceptual Misunderstandings

Conceptual misunderstandings arise when students are taught scientific information in a way that does not provoke them to confront paradoxes and conflicts resulting from their own preconceived notions and nonscientific beliefs. To deal with their confusion, students construct faulty models that usually are so weak that the students themselves are insecure about the concepts.

Vernacular Misconceptions

Vernacular misconceptions arise from the use of words that mean one thing in everyday life and another in a scientific context (i.e., “work”). A geology professor noted that students have difficulty with the idea that glaciers retreat, because they picture the glacier stopping, turning around, and moving in the opposite direction. Substitution of the word “melt” for “retreat” helps reinforce the correct interpretation that the front end of the glacier simply melts faster than the ice advances.

Glacier in Argentina

Students may not understand that glaciers retreat by melting rather than turning around and moving backward. (Source: stock.xchng)

Factual Misconceptions

Factual misconceptions are falsities often learned at an early age and retained unchallenged into adulthood. If you think about it, the idea that “lightning never strikes twice in the same place” is clearly nonsense, but that notion may be buried somewhere in your belief system.

Correcting science misconceptions requires a sophisticated understanding of both communication and science. Investing more resources in science education can help improve public science literacy. But scientists may also need to consider using alternate words for concepts that most people misunderstand.

Nonprofits Can Cultivate Communication to Support Diversity

How can nonprofits build diversity awareness into their communication? There are no easy answers. But I find it helps to think of diversity-friendly communication as a tapestry. If you weave diversity awareness into each aspect of your outreach, you’ll see better results than you would if you tacked it on at the end.

That’s the approach my former coworker Dr. Sherrill Sellers recommended when we wrote the CIRTL Diversity Resources. Although the Diversity Resources were written for university instructors, nonprofits can use similar approaches. I recommend checking out our case study collection if you are thinking of organizing facilitated conversations about diversity.

When we were producing the Diversity Resources, we sifted through many university workbooks on creating welcoming climates. We found that a band-aid approach to diversity-friendly communication may be a step in the right direction, but it is just a step. More needs to be done.

After the Be the Media! conference in Boston on Dec. 6, I wrote the following list of questions to help organizations communicate inclusively. Items 1, 2 and 6 are partly based on comments by our facilitators, Elena Letona and Kathleen Pequeño.

  1. Whom do you ask for their opinion? If you look at whose voices are absent from your decisions, you may find some gaps. Consider having conversations, surveys and focus groups to include unheard stakeholders. For example, if you are working on an environmental issue in a low-income community, remember to ask for community feedback. This is especially important if there is a language barrier.
  2. Are your communication channels working? Make sure not to rely exclusively on the Internet if you want to reach a diverse base of potential supporters. Consider mobile-friendly websites and phone apps. Low-income young people often browse using their phones. Test drive new approaches to see what works.
  3. Is your communication jargon-free, easy to understand, and interesting? Remember, your audiences are not required to listen to you, even if you’re communicating vital health information about disease prevention or disaster awareness. Think about the style of language you’re using. If you use research language with non-specialists, your message may be ignored or misinterpreted. Ask your audiences for feedback.
  4. Is your message relevant? Why should your audiences care about the issues that matter to your organization? If you get to know them and learn what matters to them, your communication will be much more on target than it would be otherwise.
  5. Have you stepped outside your office to visit your audiences lately? How well do you know them? The more you develop  relationships, the better your communication will be.
  6. Have you considered partnering with or hiring messengers from underrepresented groups? Try crowdsourcing media, inviting people to tell their own stories via videos or blogs, and asking questions to draw out answers. You can use the results to develop stories for funders, decision makers, and media.
  7. Do you ask for constructive criticism? If you only focus on positive stories, you won’t see the roots of problems.
  8. Are your events, jobs and internships accessible to people who earn less than a middle-class income? Holding fundraisers with lower ticket prices, reducing reliance on alumni networks for hiring, and paying interns who can’t afford to take unpaid internships are three steps you can take to make your organization more welcoming.

Weaving ideas like these into your communication and outreach can help you develop real relationships with communities rather than being seen as an outside agency. The more you make your communication two-way – listening, respecting community comments, and taking an interest in others – the better your results are likely to be. Seek to understand before seeking to be understood.


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