By Kat Friedrich
Guest Blogger, Energy Efficiency Markets
January 23, 2013
Marketing is an essential ingredient for the success of energy efficiency finance. But too often, finance and efficiency experts focus on technical and financial issues and underestimate the importance of marketing. Using best practices in marketing is necessary to drive demand to the high levels state goals require.
At a New England Clean Energy Council panel in Boston on Nov. 29 titled Monetizing the Savings from Energy Efficiency Projects, the relationship between marketing and finance came up repeatedly as a key issue which needs further exploration in the industry.
Reblogged from the Clean Energy Finance Source. Read more…
Kat Friedrich 